By Max Alexander
The hilarious tale of 2 brothers, a truckload of batteries, and a super plan to convey light--and new enterprise opportunities--to Ghana
At age forty seven, Whit Alexander, the yankee co-founder of the skull board online game, determined to begin a brand new company promoting reasonable items and companies to low-income villagers in Ghana, West Africa. His brother Max, a journalist, got here alongside to inform the tale. Neither of them can have expected simply how a lot of an event they’d locate there.
In Ghana, Whit's preliminary aim is to industry a top quality rechargeable AA battery that off-grid villagers may perhaps use to energy their flashlights and radios, in addition to to cost their cellphones. If profitable, he deliberate to develop a bigger for-profit company in line with these batteries--creating a relied on African model that might offer life-enhancing items, prone, and jobs, with no hoping on charity.
Ghana, even if, provides awesome demanding situations, and the brothers salary day-by-day battles opposed to lethal bugs, insane using stipulations, unspeakable nutrients, voodoo clergymen, corrupt officers, counterfeiters, and ethnic rivalries on their option to good fortune. From signing up shoppers who earn a number of funds a month at such a lot to education staff with out Western-style paintings adventure, the brothers fast research that beginning a enterprise in Africa calls for single-minded concentration, a feeling of humor, and many patience.
Along the way in which, Whit and Max relive their very own formative years, bickering around the African bush and studying greatly approximately Africans in addition to themselves. Irreverent, hilarious, and finally inspiring, Bright lighting fixtures, No City demanding situations authorized notions of charity, indicates the facility of broadening your horizons, and means that there's desire and chance in Africa.
Praise for Bright lighting, No City:
"An affectionate, good-humored and eventually inspiring account of 1 American's decision to make great things happen."
--Kate Braestrup, big apple instances bestselling writer of Here if you want Me
"My boss, invoice Gates, coined the word 'creative capitalism' to motivate using industry forces to handle the desires of the negative. yet my pal, Whit Alexander, moved artistic capitalism from rules to daring perform. Bright lighting fixtures, No City will scratch your commute computer virus, tickle your online business mind, and contact your heart."
--Patty Stonesifer, former CEO of the invoice & Melinda Gates Foundation
"I completely loved this experience, which is helping to end up that what a lot of the constructing international wishes is a hand up, no longer a hand out."
--John wooden, founding father of Room to learn and writer of Leaving Microsoft to alter the World
"I enjoyed, enjoyed, enjoyed Bright lighting fixtures, No City. A journey de strength! Bravo. it truly is perceptive, informative, considerate, attractive, funny."
--Carey Winfrey, editor emeritus, Smithsonian journal and previous Africa correspondent, New York Times
"Max Alexander has woven a compassionate and oft-times hilarious story of the Brothers Alexander's try and keep the realm, one rechargeable battery at a time. when you've got any curiosity in an exceptional tale or assisting the opposite four billion, learn this ebook, now."
--W. Hodding Carter, writer of Westward Whoa and A Viking Voyage
"A lyrically written common testimony to the humanity that binds everyone jointly in this fragile planet, Bright lighting, No City is a deeply relocating and humorous, can't-put-it-down book."
--Frank Schaeffer, writer of Crazy for God
"This ebook is full of the eagerness and constant pursuit that it takes to make desires come to existence, and reminds you that it takes compassion, good fortune, and humor to make background. A needs to learn for each entrepreneur."
--Richard Tait, Co-Founder, skull; CEO, Galazo