By Max Alexander
The hilarious tale of 2 brothers, a truckload of batteries, and a super plan to convey light--and new enterprise opportunities--to Ghana
At age forty seven, Whit Alexander, the yankee co-founder of the skull board online game, determined to begin a brand new company promoting reasonable items and companies to low-income villagers in Ghana, West Africa. His brother Max, a journalist, got here alongside to inform the tale. Neither of them can have expected simply how a lot of an event they’d locate there.
In Ghana, Whit's preliminary aim is to industry a top quality rechargeable AA battery that off-grid villagers may perhaps use to energy their flashlights and radios, in addition to to cost their cellphones. If profitable, he deliberate to develop a bigger for-profit company in line with these batteries--creating a relied on African model that might offer life-enhancing items, prone, and jobs, with no hoping on charity.
Ghana, even if, provides awesome demanding situations, and the brothers salary day-by-day battles opposed to lethal bugs, insane using stipulations, unspeakable nutrients, voodoo clergymen, corrupt officers, counterfeiters, and ethnic rivalries on their option to good fortune. From signing up shoppers who earn a number of funds a month at such a lot to education staff with out Western-style paintings adventure, the brothers fast research that beginning a enterprise in Africa calls for single-minded concentration, a feeling of humor, and many patience.
Along the way in which, Whit and Max relive their very own formative years, bickering around the African bush and studying greatly approximately Africans in addition to themselves. Irreverent, hilarious, and finally inspiring, Bright lighting fixtures, No City demanding situations authorized notions of charity, indicates the facility of broadening your horizons, and means that there's desire and chance in Africa.
Praise for Bright lighting, No City:
"An affectionate, good-humored and eventually inspiring account of 1 American's decision to make great things happen."
--Kate Braestrup, big apple instances bestselling writer of Here if you want Me
"My boss, invoice Gates, coined the word 'creative capitalism' to motivate using industry forces to handle the desires of the negative. yet my pal, Whit Alexander, moved artistic capitalism from rules to daring perform. Bright lighting fixtures, No City will scratch your commute computer virus, tickle your online business mind, and contact your heart."
--Patty Stonesifer, former CEO of the invoice & Melinda Gates Foundation
"I completely loved this experience, which is helping to end up that what a lot of the constructing international wishes is a hand up, no longer a hand out."
--John wooden, founding father of Room to learn and writer of Leaving Microsoft to alter the World
"I enjoyed, enjoyed, enjoyed Bright lighting fixtures, No City. A journey de strength! Bravo. it truly is perceptive, informative, considerate, attractive, funny."
--Carey Winfrey, editor emeritus, Smithsonian journal and previous Africa correspondent, New York Times
"Max Alexander has woven a compassionate and oft-times hilarious story of the Brothers Alexander's try and keep the realm, one rechargeable battery at a time. when you've got any curiosity in an exceptional tale or assisting the opposite four billion, learn this ebook, now."
--W. Hodding Carter, writer of Westward Whoa and A Viking Voyage
"A lyrically written common testimony to the humanity that binds everyone jointly in this fragile planet, Bright lighting, No City is a deeply relocating and humorous, can't-put-it-down book."
--Frank Schaeffer, writer of Crazy for God
"This ebook is full of the eagerness and constant pursuit that it takes to make desires come to existence, and reminds you that it takes compassion, good fortune, and humor to make background. A needs to learn for each entrepreneur."
--Richard Tait, Co-Founder, skull; CEO, Galazo
Read or Download Bright Lights, No City: An African Adventure on Bad Roads with a Brother and a Very Weird Business Plan PDF
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Extra info for Bright Lights, No City: An African Adventure on Bad Roads with a Brother and a Very Weird Business Plan
Regardless of our solid intentions, have been we in truth simply making the area secure for Walmarts in Rwanda? “Your spouse is a Waldorf kindergarten teacher,” acknowledged Whit while I introduced this up over the telephone sooner or later in overdue 2008. (He had arrived in Ghana that summer season to begin the enterprise. ) “She performs with sticks all day and doesn’t permit young ones use games. in fact she’s frightened approximately consumerism in Africa. i believe she wishes a pastime, whatever high-tech like laser-guided wooden carving. I suggest, she spends all her time round six-year-olds and also you; think the warped standpoint. heavily, those everyone is thus far clear of the issues of materialism, a minimum of out the following within the bush. What I’m doing with Burro is not anything yet a favorable effect. reliable God. There are buying department shops in Accra the place flyers delivering credits to a person with any type of activity for any type of buy are being dispensed en masse. numerous, unnecessary, client choices are in play. They’re plying all possible wares to the discretionary money of Ghanaian elites, and those humans haven't any procuring chops; they’re like lambs to slaughter. Burro is ready delivering cheap, productivity-enhancing items and companies to low-income humans, and doing it profitably in order that we will be able to proceed to take action with no infusions from governments or charities. How in God’s identify this is able to be a foul impact escapes me thoroughly. ” “I’d be cautious the way you invoke God over there,” I acknowledged. “Those everyone is heavily spiritual, and so they have voodoo. ” He missed me, which was once turning into a topic in our conversations. even supposing I as soon as controlled an everyday newspaper with an annual information funds of six million funds, Whit regularly assumed I had the enterprise acumen of a cloistered nun. “Look, I’ll supply you that Ghana is a comparatively prosperous country by means of African standards,” he went on. “It is available in 10th in in step with capita GDP within the sub-Saharan nations, when you don’t count number island playgrounds just like the Seychelles. the realm financial institution considers it some of the most brilliant economies in Africa, that is one cause we’re right here. yet it’s all relative. All that actually capacity is that nobody’s actually starving—for the instant. yet malnutrition is rampant. fresh ingesting water is a far off dream. the typical grownup has below 4 years’ formal schooling, and a fourth, might be extra, are illiterate. those everyone is far out of your hamster wheel. ” “I’m pondering i would be nuts to move over there,” I acknowledged to Whit. “Not my call,” he acknowledged. “In the realm of Burro we needs to each one make our personal danger tests. ” No, it wasn’t Whit’s name, yet Africa used to be calling. I observed a chance to reconnect with my brother, a approach that had all started a 12 months previous while our dad died by surprise and we have been thrust into funeral making plans. in addition to, I had essentially misjudged his skull enterprise, and the following used to be an opportunity to irritate him extra in detail on his most recent scheme. and because the oldest baby, i used to be feeling the jitters of succession: with my father long past, there has been not anyone left among myself and mortality, no buffer sector anymore.